Pacific Southwest Association of REALTORS

Are Signs Part of your Marketing Plan?

Be sure to understand the City’s Municipal Codes.

Below you will find a brief explanation of the ordinances as of June 2006. These can change at any time so it’s important to check the links below for any changes to the ordinance. PSAR works at keeping its members informed of changes as we become aware of them.

Chula Vista - (619) 691-5280
Starting January 1st, Some signs will be allowed in the Public Right of Way with a permit.

Read about Chula Vista's new sign ordinance here.
On-Premise For Sale Signs
1 sign (4 square feet maximum)
Off-Premise Directional Signs
Up to 5 signs, 4 square feet maximum), Daylight hours only.
Signs allowed on private property only with the owners permission.

Follow the link below and go to title 19.60. Note 19.60.600 is particularly applicable:

Click Here to research the Chula Vista sign ordinance

Imperial Beach – (619) 628-1356

No Signs allowed in the Public Right of Way

On-Premise For Sale Signs
1 sign per frontage, 8 square feet for lots up to 9,999 square feet. Permit required with a $10 filing fee. Flags permitted, but no pennants or banners.

Off-Premise Directional Signs
Contact the Community Development Department at the number above. Imperial Beach’s code does not allow for these sign, but the City is not strictly enforcing these rules at this time, this could change.

Follow the link below and go to Chapter 19.52:

Click Here to search the Imperial Beach Municipal Code

National City - (619) 336-4310

On-Premise For Sale Sign
2 unlit signs (50 square feet per frontage - in commercial zones, 6 sq feet in residential). Removal 7 days after close of escrow.

Off-Premise Directional Signs
Maximum area of all signs limited to 100 square feet, unlit, 180 day limit.

Temporary off-site signs pertaining to and in connection with the sale or leasing of housing, business, and industrial subdivisions within the city shall be permitted in all zones, subject to the following requirements:

1. The maximum area of all signs shall be limited to one hundred square feet.

2. Signs shall not be located within required setback areas.

3. Any message on signs located within six hundred sixty feet of any freeway shall not be oriented towards or viewable from a freeway.

4. Signs shall be unlighted only; reflective or fluorescent materials or exterior coatings shall not be used.

5. Signs shall be not installed for more than one hundred eighty days.

Follow this link and go to Chapter 18.62 Signs and Outdoor Advertising Displays.

Click here to search National City's Municipal Code

San Diego - (619) 446-5000

On-Premise For Sale Signs
1 sign per frontage (4 square feet maximum), no flags or banners. 5"x7" in La Jolla, 9"x12" in Rancho Bernardo, (PDO Regs). Must have firm name. Removal 15 days after close of escrow.

Off-Premise Directional Signs
4 square feet maximum. Daylight hours only. No flags, banners or pennants.

No Signs Allowed in the Public Right of Way

Follow the link below to see the San Diego’s sign ordinance:

http://clerkdoc.sannet.gov/legtrain/mc/MuniCodeChapter14/Ch14Art02Division12

Follow the link below and see Chap 09 Article 05 Div 01, Signs:

http://clerkdoc.sannet.gov/Website/mc/MunicodeChapter09.html

Pacific Southwest Association of REALTORS® P: 619-421-7811 F: 619-421-0087

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