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He’s behind InstaVid, the new PSAR member benefit.

posted Aug 4, 2017, 4:21 PM by Joyce Evans   [ updated Aug 4, 2017, 4:22 PM ]
You may know PSAR member Steve Buice for generously sharing access to InstaVid at no cost to all PSAR members ($15/month value). Steve and his business partner spent the past 14 months developing InstaVid, a web app that allows any PSAR member to create a video using their own phone and then send a text message with a photograph of themselves, plus a link to the video, to a client. The video link also can be easily posted on Facebook, as well as on a website or e-mail.
“There’s no other technology in the world like InstaVid that offers the variety of choices and the combination of text messaging, video and social media,” said Steve. “InstaVid makes it easy to connect with your client. In three minutes, a PSAR member can create a video using over 800 video graphic openings and closings and over 400 commercially licensed music choices. The video can include a self-introduction followed by five-to-seven-second snippets showing a master bedroom, living room or backyard. An accompanying photograph identifies you to your client, which means the client is more inclined to look at something because they recognize the sender. InstaVid can help anyone stand out in a competitive marketplace.”
As an exciting and valuable member benefit, PSAR members can go to and add the InstaVid icon on your home screen for easy access. For more information and to try it out, visit
But did you know that Steve once drove a car 160 miles per hour with no hands? While in England for his 25th wedding anniversary, Steve got the opportunity to drive an Aston Martin automobile -- the same model that has appeared in James Bond movies. “It was at a closed course with a perfectly banked oval,” said Steve. “The centrifugal force was so strong that you can actually take your hands off the steering wheel, even at 160 mph.”
In addition, Steve is a writer of love songs. He has composed about two dozen songs. “Inspiration is easy when you’re in love,” he said. His most recent song is titled “You’re Easy to Love.”
One time, Steve got the opportunity to sing one of his songs to legendary performer Tony Bennett. As Steve tells the story, “I met him briefly as we passed each other in a hotel lobby. I walked up to him and we began a delightful conversation. I said to him, `Mr. Bennett, I have written a song that I think is perfect for you.’ He was gracious and said he wanted to hear it. He also wanted a cup of coffee so we walked into the coffee shop and he said, `Okay, let’s hear it,’ It was a great memory. I will always be able to say that I sang for Tony Bennett.”
A San Diego native, Steve grew up in Mission Hills and Point Loma. He graduated from Point Loma High School (class of 1975). In high school, he played catcher on the baseball team and was the third-string quarterback on the football team. In three years, he never got into a football game, “because I was better at being the water boy,” Steve said.
Steve attended Asbury Theological Seminary after high school, but he began working in real estate in 1978. His first job was as a sales associate at Westwood Village in La Mesa selling condos that had been previously apartments. With more than 35 combined years of experience in the title insurance and escrow fields, Steve currently works in a marketing role with a large East County brokerage providing both drone and walk-through video tours to many of the brokerage’s 180 sales agents. “I enjoy serving the agents in ways that are new to them,” said Steve.
Over the years, he has been a loyal supporter of PSAR both as a sponsor and as a participant at many fundraising events, including the annual golf tournament. He also was East County’s Affiliate Member of the Year award winner in 2012 and 2015.
“I love PSAR because of the entrepreneurial spirit is always on display,” Steve said. “Our Association’s leaders are committed to serving our members and are receptive to new ideas that will benefit agents and help them grow their income. Today’s technologies make it possible for entrepreneurs to offer new and different services to the industry.”