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Psychology, sociology has helped her in real estate sales.

posted Aug 26, 2016, 4:17 PM by Joyce Evans   [ updated Aug 26, 2016, 4:18 PM ]
You may know PSAR REALTOR® member Sandra Morales who serves on the PSAR Global Real Estate Council. This Council presents programs and resources that help PSAR members expand their international clientele. “It’s very important to understand and appreciate cultural differences when you are doing business in another country,” said Sandra. “Our Council is very active. We are here so that transactions and investment deals can go smoothly and contribute to economic growth.”
But did you know that Sandra loves Disney movies? “Every one of their movies always has a good message and something for us to learn,” Sandra said. “One of my favorites is The Little Mermaid because it was popular when my daughter was born. In fact, my 9-month-old granddaughter is named Sirena, that’s mermaid in Spanish.”
Sandra and her daughter Ashley work together as a real estate sales team at Realty Executives Dillon. (Sandra also is raising Sandra’s grandson Ryder, 8, who loves to surf and skateboard.) Sandra and Ashley work at both the Eastlake and Coronado offices.
Sandra has worked in real estate sales since 2002 when she joined Realty Executives Dillon. Ashley, 26, graduated from Eastlake High School and The Art Institute of California San Diego with a degree in fashion design before earning her real estate sales license earlier this year. Ashley currently is the office Transaction Coordinator. Sandra’s son Brandon, 18, graduated from Olympian High School and works at Souplantation. He’s attending Southwestern College with plans to transfer to UCLA. “I have given a lot of attention to my children and I am very proud of them,” Sandra said.
A native of Guadalajara and has lived in the U.S. since age 4, Sandra graduated from Chula Vista High School (class of 1986). “I was a cheerleader in high school,” she said. “My first job during high school was at Burger King at Broadway and I Street in Chula Vista.”
Prior to real estate, she studied child psychology at the University of California Santa Barbara. “I use in real estate what I learned in college,” she said. “I like real estate because I’m dealing with people with many different personalities and behaviors. It’s a very good profession.”
Sandra said she enjoys attending PSAR events. “Everyone is very friendly and the classes help us get up to date on the market, our community and technology,” she said. “Real estate is always changing so it’s important to keep on learning.”