posted Mar 30, 2016, 6:05 PM by Richard D'Ascoli
updated Apr 1, 2016, 12:40 PM by Joyce Evans
The Pacific Southwest Association of REALTORS®, a 2,300-member trade group for San Diego area realtors, recently hosted a PSAR Brokers Breakfast held exclusively for managing brokers and real estate office owners. About 80 brokers from throughout San Diego County attended the event.
Speakers included Geoff McIntosh, president-elect of the California Association of REALTORS® (C.A.R.), and San Diego attorney Robert Sunderland. Brokers who spoke on a panel included: Steve Games, Pacific Sotheby’s International Realty, representing large companies; Kyle Whissel, Whissel Realty, representing medium-size companies; Tyreshias Guarnotta, Versant Realty, representing small-size companies.
Discussion topics included the importance of cooperating and presenting a united voice through increased communication, as well as continuous education for agents, including education for new agents about disclosure requirements. Brokers agreed that a real estate license from the state does not automatically indicate a trained real estate professional.
Brokers also discussed agent recruitment, retention and releasing, along with how a single broker can successfully manage an office of real estate agents. Additional topics included property management issues and broker-owned affiliate businesses, such as escrow and title.
Opposition was expressed by the brokers to pre-MLS listing platforms and “pocket listings,” a term referring to bypassing the existing MLS with a private for-sale home listing, a process which could affect a seller’s interest in procuring the highest and best offer and could expose a sales agent and their listing office to liability concerns involving breach of fiduciary duties, ethics violations and fair housing laws. Other topics brought up by brokers include concerns over controlling and sharing listing data and the advantages of joining a statewide Multiple Listing Service (MLS).