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PSAR announces endorsement of Max Zaker for Chula Vista City Council

posted Jan 8, 2018, 3:54 PM by Joyce Evans   [ updated May 10, 2018, 4:07 PM ]
The Pacific Southwest Association of REALTORS® (PSAR), a 2,500-member trade group for San Diego-area realtors, has announced its endorsement of REALTOR® member Max Zaker for the Chula Vista City Council. Zaker is running to represent Chula Vista’s District 2 and succeed Patricia Aguilar, who has served on the city council since 2010 and is termed out.

Zaker, owner of a successful real estate brokerage, has served since 2015 as a member of PSAR’s South County Government Affairs Committee, and chaired the committee in 2016 and 2017. This committee is focused on all things governmental, including public policy positioning and development, as well as emerging trends that could affect the professional interests of homeowners and small businesses.

“We are proud to endorse Max based on his commitment to public service and his dedication to the community and as an advocate for the interests of small business,” said Ditas Yamane, 2018 chair of PSAR’s South County Government Affairs Committee. “As an entrepreneur, he has built and developed several small-to-midsize companies that are owned and operated out of Chula Vista, bringing jobs to the community. Max believes in an engaged local government that supports responsible development.”

“I am honored and proud to accept the endorsement of PSAR,” Zaker said. “I’ve been an entrepreneur and a public servant all my life. I have a passion to create economic opportunities and help other people build a successful business for themselves. My problem-solving nature and personal journey as an immigrant has taught me the value of hard work and that we all have a responsibility to care for each other and our community.”

Zaker is no stranger to public service. He currently serves on the Chula Vista Planning Commission and Growth Management Oversight Commission.

His leadership experience includes a prior role as the former director of the Downtown San Diego Partnership (DSDP), a non-profit business organization that assists with the revitalization of Downtown San Diego. He oversaw implementation of San Diego’s first property-based business improvement district (PBID). Also at DSDP, he was involved with the “Clean and Safe” program, which was designed to improve the appearance and enhance public safety in San Diego’s Downtown area. 

Additionally, Zaker served on the leadership team at the Jacob Center for Neighborhood Innovation, a San Diego non-profit that partnered with residents in Southeastern San Diego for community change. As the Jacobs Center’s business development director, he was part of San Diego’s largest social enterprise designed to create jobs for local residents and serve as a destination business model. He was involved with the development of several office, retail and industrial properties, including Market Creek Plaza commercial center, which created local business, jobs, and resident ownership opportunities. He also served on the board of the Southeastern Diamond Business District, serving as 2011-2012 chair.

Zaker also has been a leader as co-author of the City of San Diego's first micro-lending program. As a result, in 2000, Zaker was awarded with a special designation from the U.S. Department of Justice. He was recognized as a “Person of Special Interest” by the U.S. Government’s Executive Office for Immigration Review for his significant contributions to the U.S economy.

“Local governments need experienced leaders to be engaged and to promote financially responsible solutions that can provide high-level city services to support a thriving community,” Zaker said. “As a socially responsible business leader, my goals for Chula Vista are to create economic growth by supporting the proposed world-class bayfront master plan and the continuing revitalization of Chula Vista’s Downtown corridor. I want to help improve Chula Vista’s Broadway commercial corridor to grow the local economy and capture new business opportunities that will arrive from the bayfront project. Our city can create policies that can bring high-quality jobs in the science, medical, education, and technology fields.”

Zaker has lived in Chula Vista with his wife Claudia for more than 15 years, where they have raised their three children.  Claudia is a Chula Vista native and former San Diego County Deputy Sheriff.

Zaker’s campaign website is

Zaker, a Democrat, is running against three other candidates in the primary election on June 5. The two top vote-getters will advance to the Nov. 6 ballot. District 2 encompasses the northwest area of the city, including Bayfront Park and state Route 54 west to L Street. It will be the first time that residents in those areas will vote by district since 2012, when voters approved a change in the city’s charter that required council members to be elected by geographic district instead of citywide votes. District-wide elections for council seats began with the 2016 election.

Founded in 1928, the Pacific Southwest Association of REALTORS® offers educational training, networking, professional development, advocacy and other services and resources to its REALTOR® and affiliate members. Offices are located in Chula Vista and El Cajon. For more information, visit