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She started in real estate in high school as a part-time receptionist

posted Sep 1, 2017, 2:37 PM by Joyce Evans   [ updated Sep 1, 2017, 2:38 PM ]
You may know PSAR REALTOR® member Isela Robles who serves on the PSAR Charity Committee. The Committee is now planning PSAR’s third annual “Zombie 5k Run-Walk” on Saturday, Oct. 7, at Rohr Park, 4548 Sweetwater Road, Bonita. Registration will begin at 7 a.m. and the run-walk will begin at 8 a.m. Participants are encouraged to wear costumes. Two nonprofits will benefit from Zombie 5k proceeds: AJ’s Kids, an annual holiday toy drive for Rady Children’s Hospital that’s organized by radio personality A.J. Machado of KyXy 96.5-FM; and, South Bay Community Services, provider of a transitional housing program that assists former foster youths who are finishing high school or completing job training.
 
“It’s a really fun Committee to be part of, giving back is great and we’re looking forward to the Zombie 5k,” said Isela. “I’ve always been involved in community service, starting since high school raising money, clothes, and toys for orphanages in Tijuana, then being involved with Home Aide San Diego and currently being a Homes for Heroes affiliate.  Giving back to others in the community is what I love.”
 
But, did you know that Isela sometimes changes the pronunciation of her first name with her real estate clients? “Instead of `Ee-sell-ah,’ I will change the emphasis so they will call me `eye-SELL-ah,’ as in `I SELL A Home,’” she said. “It helps them to remember my name and that I will do a great job for them as their agent.”
 
A Chula Vista native, Isela attended Chula Vista High School (class of 1991). She got a job her senior year as a part time receptionist at a real estate office in Chula Vista. A few months later, she began working as an assistant and transaction coordinator for a top producing agent at that same company.
 
“I worked with two top producers from 1991 to 1994 while attending San Diego State, that’s when I thought that real estate was not for me and I left the industry,” Isela said. “Then at the end of 1995, a title rep called me and said a top producing team was looking for an experienced transaction coordinator and that I would be perfect. I worked for them until 1999, then continuing on my own in sales.”
 
She met her husband Cesar in 2005 at a family party held in her backyard. “We have mutual friends and knew of each other, but we had never met personally,” said Isela. They were married in 2008 and had their beautiful daughter Alexandra (“Ali”) in 2010.
 
Soon after they were married, Isela and Cesar purchased Caffe Tazza, a coffeehouse and wine bistro at the Terra Nova Plaza shopping center, 374 East “H” St., Chula Vista. Caffe Tazze opened in 1994, it’s a stylish bistro offering Gourmet Coffee, pastries, salads and sandwiches, along with a selection of wine and beer. “Cesar had sold his store in Coronado and we were looking for another business opportunity,” said Isela. “When we saw that Caffe Tazza was for sale, we knew it was meant to be. We met with the previous owner and it became ours. It has always been a familiar location for me. It used to be my favorite spot during my college years and then was a great place to meet with a lot of my clients, writing many contracts there.”
 
In addition to real estate, Isela also helps her mom who owns a linen rental service company. Isela also enjoys her involvement with PSAR. “We have an excellent Association that supports the members, and we also have a lot of fun helping our community. Community involvement is important to be successful in life. It helps you connect with others, it improves lives and strengthens our neighborhoods.”