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Home staging can raise sales price

posted Jan 5, 2018, 3:59 PM by Joyce Evans   [ updated Jan 5, 2018, 4:00 PM ]
Here is the latest in a series of occasional articles on “Best Practices” for PSAR members from 2018 PSAR President Jan Farley.

As real estate professionals representing home sellers who are expecting top dollar for their property, you have the opportunity to recommend home staging ideas that can improve attractiveness and draw a premium price. But, the real fun is to heighten a home’s curb appeal with tweaks that cost very little money.

Although some believe that staging is optional, it really shouldn’t be. Com’on, why settle for a lower sales price if you don’t have to? Plus, a staged home sells faster. So, here are a few ideas on staging a home on the cheap without breaking the bank.

  • Declutter bedrooms for the photos or video that will be posted online. Remember, the benefits of staging go beyond appealing to warm bodies at an open house. That’s because most buyers first go online to first check-out a home for sale. Your goal is to give shoppers a visual picture of themselves as residents of that home. Consider maximizing space by removing some furniture and furnishings from certain rooms for the photo session, especially those rooms designated by the residents for storage. As everyone knows, it’s not easy for buyers to see past clutter. Plus, open space can make a home look bigger.
  • Make decluttering fun by hosting a 30-or-60-day packing party for your sellers as they prepare for their move to their future home. Order a pizza and request the sellers to pack-up any unnecessary or personal items, room by room, not needed for the next one-to-two months. Have a plan to store the packed items perhaps in a self-storage facility or in the garage until the home sells. Put away knickknacks. Keep in mind that buyers will be interested in your closet space, so tossing everything into the closet to hide it away could make a home look like it lacks closet space. Often, people are amazed at how much space they have after their home is decluttered.
  • Sanitize and get the house sparkling clean. No one wants to see splattered spaghetti sauce, grimy grease or piles of crumbs in their potential new home. Every surface should sparkle, from shining floors and gleaming windows to clean counters and scrubbed grout. The extra effort will be worth the trouble. Wood cabinets can be refreshed to make them look new. And, don’t forget the baseboards, trim and floor corners. Give all floors a thorough cleaning and steam-clean the carpets if necessary to get rid of pet odors. Hide the extra-loved pet toys and doggie bones when tours are scheduled. If wood floors are in poor shape, then the strategic placement of area floor rugs can go a long way. 
  • Rearrange furniture in rooms with a single purpose in mind. Suggest to sellers that the best way to visually showcase their home may be to reposition some furniture, artwork, and accessories in order to improve traffic flow or highlight a home’s distinctiveness and true potential. For example, some dining rooms can look larger without a desk in the corner and some bedrooms can look more inviting with a comfortable armchair recliner in a sitting area. Also, bathrooms can look prim and polished with rolled-up towels, decorative baskets, candles and new shower curtains. Be sure to replace any broken toilet seats and paper holders. New pillows that match the couch can be an effective thematic element. The goal is to highlight rooms for their intended purposes as places of relaxation and comfort.
  • Spend extra time arranging the kitchen, which some might consider as the most important room in a home. You might want to display a cookbook on a stand on a kitchen counter and have it open to a fun recipe. Also, a basket of fresh farmer's market produce on the kitchen counter can be the right touch. A blank dining room table might be perceived as boring. Instead, set it for a dinner party to create a wow factor when potential buyers see your beautifully arranged table.
  • Take advantage of your home's natural light. Open all curtains and blinds for open houses and add supplemental lighting where necessary. Lighten-up dark areas with floor lamps equipped with high-wattage bulbs. Outdated or broken light fixtures can be cheaply and easily replaced. Great lighting can make a home look warm and inviting.
  • Spruce up the landscaping. Get the lawn mowed and trees and bushes trimmed. Display a welcome mat and add potted flower pots to a walkway or porch. Maybe replace worn-out house numbers. Perhaps hang a hammock or add a bench swing in the backyard. A couple of folding chairs can help potential buyers envision themselves relaxing. You never get a second chance to make a first impression and the goal is to record high favorability ratings from the greatest possible pool of prospective buyers. While we’re talking about yardwork, feel free to raid the yard for fresh cut flowers, branches, clippings of fern fronds that can be displayed inside vases or as a centerpiece.
  • Smells count. Take care of bad odors with a spray to deodorize the home. Present inviting aromas by baking cinnamon-coated apples or slice-and-bake cookies in the oven, or by burning vanilla-scented candles. Another idea is to grind a lemon in the garbage disposal to remove sink odors.
These tips will not only give your listing a facelift, but your sellers are likely to see a bigger return on investment.