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Avoid Legal Risks with the Right Sign Company

posted Aug 3, 2018, 3:10 PM by Joyce Evans   [ updated Aug 6, 2018, 8:27 AM ]
REALTORS® are especially susceptible and vulnerable to getting sued. With tons of details to remember, multiple parties and personalities to keep happy, complex legal documents and lots of money at stake, it’s unfortunate that accidents can happen and things can fall through the cracks.

Even the most diligent real estate agent can get sued. Real estate agents can get sued for a variety of reasons, including property defects, breach of contract and negligence in a variety of forms. Now, add to the list the possibility of liability relating to “for-sale” sign installation companies.

Imagine these nightmare scenarios: A brokerage hires a sign company to install a sign on an owner’s property and then an accident happens. Or, the sign installer falls and gets hurt on the job and sues the agent and the brokerage. Or, the sign installer forgets to pick up left-over debris and someone slips and falls on a sharp object and sues the agent. Or, the sign installer destroys something on the seller’s property and the homeowner sues the agent. Or, the sign installer breaks a water or gas line while digging and a utility sues the agent for the damage. The horror stories could be endless.

So, what can PSAR agents do to significantly reduce the risk of being sued when it comes to sign installation companies? How can you protect yourself and keep yourself out of the courtroom with unforeseen sign-related accidents?

A key is selecting the right sign installation company. Many sign installation companies use Independent contractors who are hired to install a sign on an owner’s property.

If an agent hires a sign installation company, do you know anything about the driver? Does the company know anything about their own driver? Could he or she be a criminal? If someone falls and gets hurt, or something is broken on an owner’s property, then who is responsible? Who would be the negligent party? While the real estate agent has little to with the installation, unfortunately, even small slip-ups on the installers part could potentially lead to big problems.

Fortunately, PSAR recommends a great way for REALTORS® to protect themselves against legal risks and provide peace of mind. It’s called California Signs and Marketing, based in San Diego. For printing, storing and installation, Cal Signs provides the professional service that your clients expect.

PSAR is an owner of Cal Signs. In 2014, PSAR acquired an ownership interest in California Signs and Marketing as a way to protect Realtors from liability, create competition in the business, and improve service to local REALTORS®, including all members of the National Association of REALTORS® (NAR).

It’s a win-win for PSAR members when they do business with a company of which they are part-owner. PSAR members receive exceptional service, plus if there is a profit, the Association receives a percentage of it, that can help support PSAR’s programs and services. 

Signage services for both residential and commercial properties include design, manufacturing, installation, and delivery of yard signs, open house signs, banners, vehicle lettering, business cards, stationery, dimensional signs and sandblast signs. Cal Signs is a reliable vendor who is willing to adapt as our industry changes.

Bob and Christi Browning are also owners of California Signs and Marketing. They have lived in Alpine since 1997. Their company was founded in January 2013. “We are ready to provide you with whatever signage you need to effectively market your clients’ listing,” said Bob. “Our drivers and installers are our employees and that makes a huge difference. Because we have our own employees, REALTORS® can take advantage of tremendous benefits.

“For example, we have the ability to take care of major issues immediately. Plus, we can change routes and installation times based on immediate customer needs. We have lettering on the sides of our vehicles with our company name. Customers know that they are being taken care of by a professional, not a fly by night contractor with an unknown background. We’re here to take care of our customers and protect our customers with liability insurance and Workmans Compensation Insurance. We help agents lean on the side of preparedness. However, if an agent uses an independent contractor, they are putting themselves at risk. When issues arise and stuff goes wrong, they won’t be protected.”

PSAR recommends that you keep your real estate practice out of a mess. Consider California Signs and Marketing for your sign design, printing and installation services. Learn more about California Signs and Marketing at

Disclaimer: This article is not to be construed as legal advice, but rather a collection of publicly available information on legal issues affecting the real estate profession. If you are seeking legal advice, consult licensed counsel.