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Work effectively in rapidly changing multicultural market.

posted Sep 28, 2015, 4:30 PM by Richard D'Ascoli   [ updated Sep 28, 2015, 4:30 PM ]

Learn to sell in diverse communities- At Home with Diversity.

Course Description
The At Home With Diversity® is an educational experience designed to present a picture of the changing face of the real estate industry. More importantly, the class teaches REALTORS® how to work effectively with - and within - a rapidly changing multicultural market.

The class teaches real estate professionals how they can increase their sensitivity and adaptability to future market trends. It addresses issues of diversity, fair housing, and cultural differences. Participants will learn practical skills and tools to expand business and effectively service all cultural groups.

Friday, October 30, 2015 9:00 AM - 5:00 PM
PSAR South County Service Center
880 Canarios Ct., Ste. 100
Chula Vista, CA 91910
Cost: Members - $99*, Non-Members - $120*

or register on Eventbrite here*

* Eventbrite charges a transaction fee for every registration on their site, or Call PSAR at 619-421-7811 for registration.

How you will benefit from taking this course:

  • Examine cultural stereotypes, assumptions, and biases to increase awareness of such thoughts and attitudes, and learn how to value individual differences.
  • Explain that inclusion is the aim of diversity sensitivity, and how it will increase business and enhance risk management.
  • Communicate more effectively, and provide equal service to clients in their multicultural local markets.
  • Apply and practice One American Principles and fair housing laws.
  • Build and expand understanding of cultural differences.
  • Develop professional and sensitive guidelines for working with people of different cultures. Identify personal objectives and review potential strategies to create business plans that include diversity.
  • Research and interpret data to assess cultural attributes in their local markets.
  • Access and analyze U.S. demographic information to understand the impact of current trends on the real estate industry.
  • Modify marketing and selling strategies to attract and service multicultural and international clients in their local markets.
  • Develop a business plan, based on inclusion and diversity, to address specific needs of clients in the local multicultural and international markets.

This course earns you the NAR At Home With Diversity® certification and credit toward the CIPS, CRS, and PMN designations.

To be certified as an At Home With Diversity® real estate professional, you must:

  • Be free from violations of the Fair Housing Act
  • Complete the At Home With Diversity® course and pass the exam
  • Agree to the One America principle
  • Sign the certificate agreement

Materials Provided

141-page Student Manual   

This course will cover:

  • Cultural forecast for America
  • Globalization
  • Cultural demographics
  • Adapting for the future
  • The philosophy of inclusion
  • Cultural stereotypes
  • Sense of self and space
  • Where cultures vary
  • Creating comfort with differences
  • Projecting positive attitudes
  • Showing positive regard
  • Applying local demographics
  • Inclusion and fair housing laws
  • Avoiding discrimination
  • Predatory lending
  • Business planning

Who Should Attend?

Any real estate professional who is ready to learn about the people who make up the local market, their values, customs, real estate needs, and expectations of real estate professionals. This course will help real estate professionals develop their skills in cross-cultural communication and strategic business planning to meet the needs of diverse clients.

or register on Eventbrite here*

* Eventbrite charges a transaction fee for every registration on their site, or Call PSAR at 619-421-7811 for registration.