But, did you know that Ditas is running for City Treasurer for the City of National City. Her candidacy was endorsed by PSAR, along with National City Firefighters IAFF Local 2774.
“I feel good about the race and I’m looking forward to election day on Tuesday,” said Ditas. “I’m running against the incumbent who has been in office for eight years and run unopposed twice. My main priority is to ensure that we live in a fiscally responsible city and that our taxpayers are informed on how our tax dollars are spent. I want to be a voice for the people and promote participation in our community. I will ensure that our sales tax sufficiently funds public safety to create a better quality of life.”
Since 2015, Ditas has served as one of seven Planning Commissioners for the City of National City, overseeing land use, permitting and zoning changes. She also is currently serving as President of the National City Public Safety Foundation.
In addition, for the past three years, Ditas has served as a member of the Citizens’ Bond Oversight Committee for Proposition “O,” a $644 million bond measure voters passed in 2008. Prop. O is financing construction improvements for the Sweetwater Union High School District’s.
The family has operated a business in National City since 1991. Then, in 2000, she moved her residence from Chula Vista to National City and became involved with the National City Chamber of Commerce, serving as its President in 2008. She also has served as President of the Filipino-American Chamber of Commerce of San Diego County.
Ditas was born in the Philippines. “I grew up very poor and I didn’t like that life so I worked very hard to seek opportunities and have a better quality of life,” she said. While attending the University of Santo Tomas in Manila as a medical student, she worked in the TV industry as a producer and director of variety shows showcasing young talent. At age 18, she competed in the Binibining Pilipinas Universe, a qualifying pageant for the Miss Universe pageant representing the Philippines. She was one of the finalists from among about 60 entrants.
In 1988, she moved to the U.S. and got a job as a flight attendant for United Airlines. “I flew international routes for 16 years,” Ditas said. “Unfortunately, flying internationally is hard on your body and I retired in 2004 from an injury.”
In 2002, she earned her real estate sales license. Two years later, she became a broker. “Like many people, we got hit hard during the recession when the bubble hit. Now, we’re more prudent and diligent in our investments and in compliance matters,” Ditas said.
Ditas and her husband Rey recently celebrated their 25th wedding anniversary. “Our son Darrell works for the City of San Diego and our daughter NikkiRae, a graduate at Sweetwater High School, is attending San Diego State on a full scholarship, studying for bachelor’s degree in International Security and Conflict Resolution. Also, she has been accepted to Oxford University in England for a course on international studies and to prepare for law school,” Ditas said. “Best of all, I’m a new grandma and our grandbaby Olivia is a bundle of joy.”
Ditas currently operates several businesses. Since 2002, Ditas has operated National City Realty Services and Premium Real Estate Services since 2010. She also is Publisher and Editor of a new local news magazine called “The Southbay Times.” In addition, in May of this year, Ditas was named Broker Executive Officer of Coastal Front Realty, a real estate company in National City that now has about 30 agents. Robert Acuna serves as the office general manager.
Ditas’ passion is helping young professionals. She is currently mentoring two partners with Coastal Front Realty, including Stacy Fuertes, Assistant General Manager/REALTOR®, and Nelson Gian Labsan, President/REALTOR®. “Young people are the lifeline of the industry and I enjoy helping them achieve their dreams,” she said. “Some of our agents might not stay with us forever, but at least we had a chance to mold them.”
Another passion of Ditas is supporting PSAR. “We have an outstanding Association that helps our members achieve phenomenal success,” said Ditas. “I’m thankful that PSAR continues to strive to offer our members the most up-to-date resources and educational opportunities to ensure outstanding results.”