March 2017 (Click HERE to visit the City's Calendar)
Contents: In this issue...
THIS is Chula.
Residents and visitors throughout the San Diego region will experience a view of Chula Vista that is designed to engage and encourage people to take another look. An advertising and awareness campaign called, "THIS is Chula." is aimed at increasing awareness and correcting any misperceptions about Chula Vista, the second largest city in San Diego County.
The campaign runs from February 15 to June 30, and includes billboards featuring the message "THIS is Chula." with photos of Aquatica waterpark, and imagery for craft breweries on Third Avenue, the Chula Vista waterfront, and concertgoers at Mattress Firm Amphitheatre. These billboards will rotate in high traffic areas throughout San Diego County. All billboards prominently feature the text "THIS is Chula." which was derived from the city's name that translates from Spanish to "beautiful" (Chula) "view" (Vista).
Each billboard invites the public to visit a new website the city also has launched, ExploreChulaVista.com
. The public also will see digital ads and Facebook
posts online and via mobile inviting engagement through the City's existing social media accounts, using #THISisChula to highlight the many assets and exciting activities to explore in Chula Vista.
"Many people are not aware that Chula Vista has a marina, 60 parks, miles of trails, and is among the safest large cities in the nation," said Mayor Mary Casillas Salas. "This campaign updates the public with the latest developments in our vibrant and thriving Chula Vista communities, which is important to help meet our economic development goals, engage the region on our development plans and increase participation in the wonderful arts, business and recreation programs that we offer year-round."
The city's new awareness campaign and website
offers opportunities to explore these community details with vibrant images organized in six categories: Adventure, Sports and Recreation, Entertainment, Arts & Culture, Dining, and Family & Pets. In addition, a "Did You Know" page offers added insight, links and statistics about Chula Vista. Social media engagement is encouraged and highlighted, with future contests planned for anyone to share their own "#THISisChula" moments, artwork and photos.
Next time you are traveling outside our fine city, look for the "THIS is Chula." billboards currently located at Highway 163 in Kearny Mesa, 8400 block of Miramar Road, and on El Cajon Blvd. in La Mesa.
Paving Thanks to Measure P
Floyd Avenue received an extreme makeover thanks to Measure P funds, the half-cent sales tax measure which passed in last November's election. The heavily traveled street was the first project using the sales tax revenue. Even though the tax officially starts April 1
, the City Council approved $3.2 million in initial expenditures, which is the estimated figure to be collected from the half-cent sales tax from April to June 2017.
While other streets in the City are also in need of repaving, Floyd Avenue was chosen as the first project due to its heavy traffic volume and being located adjacent to an elementary school. The street had not been completely repaved in approximately 20 years. Asphalt was completely removed and replaced with new asphalt the length of Floyd Avenue at a cost of $358,000.
Look for more Measure P progress including new police and fire vehicles, 9-1-1 emergency communication equipment, street paving, and sports field repairs in the future. By April 1, the Citizens Oversight Commission will hold its first meeting. This group will review and report on all Measure P expenditures, financial reports, and audits for compliance with the measure.
CVPD Offers "Take Me Home" Program
Recently, the Chula Vista Police Department (CVPD) partnered with the San Diego County Sheriff's Department to bring the "Take Me Home" program to Chula Vista residents. This county-wide program is designed to assist law enforcement during contacts with developmentally disabled individuals. The photo-based information system is hosted by the Sheriff's Department but is accessible by all San Diego County law enforcement agencies. It has been developed with the intent to serve all members of the community who may find their communication abilities challenged or ineffective when interacting with police.
When law enforcement officers come into contact with those who have Autism, Dementia, Alzheimer's, Down Syndrome, Deafness or other disabilities, they can access critical information about individuals who are enrolled
in the program. The program promotes communication and gives law enforcement officers access to critical information about the individual enrolled, such as emergency contact information, known routines, favorite attractions, special needs of the individual, detailed physical descriptions, and a photograph of the individual.
"Participating in the 'Take Me Home' program is a valuable tool for Chula Vista Police officers to aid them in communicating with these individuals in the field when we come into contact with them," said CVPD Sgt. Frank Giaime. "We are pleased to be able to offer this additional communication outreach to our community. Ultimately, it helps us in getting your loved ones home safely."
If an individual is located and cannot communicate, a photograph of the individual can be taken in the field, sent electronically and checked against those in the "Take Me Home" program. For more information and to find out how individuals and/or their caregivers can register for the free program, visit the link to "Take Me Home" on the Police Department website
Spring Break Camps
Spring break will be here quickly and our Chula Vista Recreation Department is ready to entertain your kids with some great camps! Parkway Community Center, 373 Park Way, is offering Basketball Camp
, Science & Cooking Camp
, Anything Goes Camp
, Cheer & Tumbling Camp
, and Arts & Crafts Camp
Loma Verde Recreation Center, located at 1420 Loma Lane, will host two sessions of Camp Loma, and Montevalle, 840 Duncan Ranch Road, has art, skateboarding and tennis camps to name a few.
Check out all the camps and sign up now
! Can't attend a Spring Break camp this year? Then check out the other great programs
from Recreation such as Summer Basketball and Volleyball leagues, Ballet classes, or Soccer Academy.
Did you know...
...the Chula Vista Public Library and the City's Information Technology Services department just completed a major upgrade to the Library's networks
in all three library branch locations. Through a partnership with the
Corporation for Education Network Initiatives in California (CENIC), the Library has installed a new high-speed gigabit network which promises upload and download speeds of up to 1 gigabit (1 GB/sec) per second. This is up to 100 times faster than your typical home broadband connection. A 1 GB/sec connection would allow you to download approximately 100 songs in one second and one high-definition movie in around 40 seconds! This new high-speed network will give the Library much more flexibility in delivering feature rich content to customers who utilize the public computers and free WiFi network. This technology upgrade coupled with the new Innovation Station, showcases the Chula Vista Public Library leadership efforts to provide the latest technology to further the educational goals of our community.
...Sleep Train Amphitheatre has been renamed Mattress Firm Amphitheatre
. The new name is a result of two brands uniting as one. Several big names have been announced for the 2017 concert season in Chula Vista including Train, Def Leppard, Brad Paisley, Sam Hunt, Foreigner, Green Day, and Florida Georgia Line. The first concert this year is Kings of Leon on Friday, April 28
, at 7 p.m.
See the latest listing of artists and purchase tickets at their website
...congratulations are in order to the City's Finance Department which has once again received the Distinguished Budget Presentation Award from the Government Finance Officers Association of the United States and Canada. Our Finance Department has received this exceptional recognition, which has very strict criteria, 13 times! It is the only national awards program for government budgeting.
...tax time is sneaking up and it will be April 15 before we know it! To help, the Chula Vista Public Library has teamed up with AARP to offer free tax preparation assistance at two of its branches. AARP's trained volunteers, including English-Spanish speakers, are available at the Civic Center and South Chula Vista branch libraries on a first-come, first-served basis. No appointments will be taken. Special attention will be given to residents over 60 and low and middle income residents. The schedule is Monday and Wednesday, from 10 a.m. to 2 p.m., at the Civic Center Branch, 365 F Street, through Wednesday, April 12, and Tuesday and Thursday, from 10 a.m. to 2 p.m., at the South Chula Vista Branch Library, 389 Orange Avenue, through Thursday, April 13. Last year, our library assisted over 900 residents with their taxes.
...it's the month for the luck of the Irish at the Chula Vista Animal Care Facility! During the month of March, dogs can be adopted for a fee of only $25 (normally $75) and receive a free bag of goodies. Stop by to find your Lucky Charm at 130 Beyer Way, Tuesday
from 10 a.m. to 5 p.m.
from 10 a.m. to 4 p.m
...each quarter the City recognizes a few of its many outstanding employees who have demonstrated exceptional customer service or work ethics. This quarter the following deserve a standing ovation!
Sandy Chavez, Recreation Supervisor III, has been with the department for 38 years, and oversees the Norman Park Senior Center. Sandy made an effort to connect with the participants at the Center and utilized their input to create a fun, positive environment. Sandy strives to offer new programs and services to seniors city-wide. The Norman Park Senior Center has been revitalized thanks to Sandy's commitment and passion for her work.
Mark Sanchez, Public Works Supervisor, has worked at the City for over 26 years, 15 as a Public Works Supervisor. Mark has excellent customer service and interpersonal skills, and takes the time to discuss and understand his customers' requests. He is a good advocate for higher education and demonstrates this by attending and completing courses that will give him the tools needed to do his job better. Mark is a team player always willing to help his fellow supervisors and manager and looking for ways to improve in his job or improve staff. In addition to his accomplishments, Mark contributes to the success of Public Works Operations by being an active member of the Employee Engagement Committee.
Margo Stone, Police Dispatcher, is the most senior dispatcher at CVPD with 21 years of experience. She has trained numerous dispatchers over the years including recent new hires. Her attitude and dedication is inspiring. Margo is the first to volunteer to train new people on the primary radio. It is a tough job, and she excels at developing competent new employees, which makes the team more effective. Margo still continues to put the department first; she is a hard worker, and sets a good example to other dispatchers.
...the Chula Vista City Council recently approved a Water Stewardship Plan
to achieve more equitable and sustainable access to water for the Chula Vista community. Maintaining reliable, clean water supplies to serve the growing population has long been a priority. The plan assesses near and long-term opportunities and applicable implementation strategies. Some target areas of the plan include ways to measure water usage, expand water capture and reuse, encourage water efficient landscape decisions, and promote green infrastructure and low-impact development. Development of the Water Stewardship Plan was funded by a Community Impact Grant from the San Diego Foundation and a Bloomberg Award for Partners for Places.
...this spring, the South Chula Vista Branch Library will hold its annual Princess Project Prom Dress Give-away. Currently, they are accepting donations of new or gently used prom gowns in all sizes and styles. Drop off your donations during regular library hours at any of the three branch libraries and help a high school student become a prom princess!
...nominations are open for the CLEAN Champion Awards
which recognize individuals and groups who help achieve clean air, clean water, and clean land within Chula Vista. Any person/group living or working in the City is eligible to be nominated. Nomination forms
are due by 5 p.m.
on March 31
. Award winners will be recognized at the April 18
City Council meeting.
...the City is requesting your input on two projects that will improve public access and amenities. The first one is to discuss possible alternative uses for the section of D Street between Woodlawn Avenue and the trolley corridor
. Some ideas are a public parking area, a public park, or a combination of the two. Come share your thoughts
at a community meeting on Thursday, March 9
, from 6:30 to 7:30 p.m.
at Feaster Charter School, 670 Flower Street.
A second workshop to provide updates on the development of a Master Plan
for F Street between Third Avenue and Bay Boulevard
is scheduled for Saturday, March 11
, from 10 a.m. to 1 p.m.
on F Street between Fourth Avenue and Fire Station #1. The interactive event will show how we have incorporated your input from
workshop #1 on the F Street Project. This project is funded by the San Diego Association of Governments (SANDAG) as part of the TransNet Active Transportation Program.
...children do listen. A great example is 11-year-old Calden Clifton, a sixth grader at Veterans Elementary School, who was recognized this week for his bravery during a fire in his Chula Vista home last month. Calden and the 9-1-1 Dispatcher who assisted him were honored at the local 9-1-1 Heroes Awards Ceremony. Chula Vista Fire Department
personnel who responded to the call were extremely impressed with his calmness as he used a fire extinguisher on the oven flames, rescued his new puppy, and stayed low in smoke while getting out of the house. Chula Vista Deputy Fire Chief Harry Muns wants to remind parents to have a plan in case of a fire or other emergency and instruct children when to call 9-1-1. Check the Fire Department's webpages
for some valuable information.
...Salt Creek Recreation Center, 2710 Otay Lakes Road, offers A.S.P.I.R.E. afterschool study sessions
in March from 3:15 to 4:30 p.m.
This free tutoring program
provides support in the common core subjects as well as teaching skills and behaviors for academic success and personal achievement.
...if you own a 2001-2003 Honda or Acura, you are urged to take note of an urgent airbag recall
. Honda Corporation is recalling the airbags due to an alarming rupture rate that can injure or even kill a vehicle driver. More than 273,000 of these vehicles have not yet been located and need the repair now. Simply confirm that your vehicle needs the required repair, and make arrangements to get the free repair and free one day alternative transportation immediately. Check the websites for Honda
vehicles to see if your vehicle is
listed or call 1-888-234-2138.
...two City Commissions have openings! The Planning Commission
is currently looking to fill a Design Representative vacancy. If you are interested in applying, please submit
an application, resume, and letter of recommendation by 5 p.m.
on March 31, 2017
. Also, the Civil Service Commission
has a vacancy. If you are interested in applying, please submit
an application and resume by 5 p.m.
on March 23, 2017
...Daylight Savings Time
begins on Sunday, March 12
. Don't forget to turn those clocks forward (Spring
forward) one hour before you go to bed Saturday night!
Making your spring break plans for travel to another country? Don't forget to make sure you have a valid passport! The Otay Ranch branch of the Chula Vista library offers monthly passport fairs where you can ask questions, apply for a new passport or renew one. Stop by the branch in the Otay Ranch Town Center on Saturday, March 4 or 18, from 10 a.m. to 3 p.m. and Sunday, March 12, from 9 a.m. to 1 p.m.
S.T.E.M. in Your Backyard
On Wednesday, March 8, families are invited to a free interactive event with Science, Technology, Engineering and Math (S.T.E.M.) hands-on stations. Visit the Civic Center Branch Library at 365 F Street from 3:30 to 6:30 p.m. for this fun learning event offered in partnership with San Diego's Biocom Institute Festival of Science & Engineering.
CLEAN Business Awards Mixer
Celebrate the latest CLEAN business program accomplishments, mingle with other business professionals, and experience amazing beer offered in a unique setting at the Thursday, March 9
, CLEAN Business Awards Mixer. Held at Novo Brazil, located at 901 Lane Avenue, beginning at 5:30 p.m.
, the event is presented by the City's CLEAN team and the Chula Vista Chamber of Commerce. Fee is $10 for Chamber members, $20 for non-members and free for CLEAN business members! There is a charge for beer tastes at the Brazilian award-winning brewery. Email
your RSVP or call (619) 420-6603.
English Conversion Classes
Non-native English speakers can practice their English skills in a casual setting at free weekly classes. Held on Thursdays beginning March 9
at the South Chula Vista Branch Library from 5 to 6:30 p.m.
or at the Civic Center Branch Library on Tuesdays from 6 to 7 p.m.
Offered to adults over 18, registration is open at each class. Email
for more information.
Taste of Third
Get your tickets now before they sell out to the annual Taste of Third Avenue! Scheduled for Thursday, March 9
, from 4 to 8 p.m.
, ticket holders will receive petite portions of signature dishes from an array of eclectic Third Avenue Village eateries. Brand new breweries, cocktail lounges and tap rooms will also join the food-filled festivities this year, offering the 21 and up crowd the opportunity to taste discounted drinks. Tickets
Scripps Health Talk: Bladder Health
You may not be able to control everything that affects your bladder health, but there are many behaviors that you can adopt to help keep your bladder healthy. Attend a free talk on Monday, March 13
, from 10 to 11 a.m.
at the Norman Park Senior Center, 270 F Street. Offered by Scripps Mercy Well Being Center, registration
Cooking for Salud (Health)
Adults 18 and up are invited to attend a free healthy cooking class on Tuesday, March 14
, from 11:30 a.m. to 12:30 p.m.
at the Loma Verde Community Center, 1420 Loma Lane. The engaging demonstration offers step-by-step instructions on how to cook a healthy meal as well as quick and easy cooking tips. Registration
One Potato, Two Potato!
The popular Potato Bake is back at Norman Park Senior Center, 270 F Street, on Wednesday, March 15
. From noon to 2 p.m.
, you can enjoy a large baked potato with all the fillings and then stay for fun trivia games. Fee is $5 for Chula Vista residents and $6 for non-residents; register
St. Paddy Fun at Otay
Children ages 5-12 are invited to participate in a free St. Patrick's Day Scavenger Hunt on Friday, March 17
, from 2 to 3 p.m.
Held at Otay Recreation Center, 3554 Main Street, the center's green Leprechaun crew will cheer on the kids as they find hidden items. Those with the most success (luck of the Irish!) will win a special prize and all participants can enjoy free green nachos! Space is limited and early registration is recommended by calling (619) 409-1999.
Spring Happenings at Living Coast
Want to forget your worries and escape the hustle and bustle by getting Back to Nature
? The new exhibit is offered at the Living Coast Discovery Center from March 18-September 4
. Featuring new animals such as parrots, mice, iguanas, falcons, frogs and more, there is also a new Native Pollinator Garden with butterflies, hummingbirds and bees. Also, Spring Wildlife Day Camps are offered March 20-31
for kids ages 4 to 18. Registration
is now open for the spring break camps.
Climate Change Meeting
Please join Chula Vista stakeholders for a Climate Change Working Group meeting on Tuesday, March 21, in the Police Department Community Room, 315 Fourth Avenue. From 3 to 4:30 p.m., attendees will learn about the City's Climate Action Plan update to reduce greenhouse gas emissions from our community and provide their valuable input into how to most effectively implement it.
Is It Alzheimer's?
On Thursday, March 23
, the Norman Park Senior Center, at 270 F Street, is hosting a free presentation about the warning signs of Alzheimer's. Offered from 10 to 11 a.m.
, you will learn the 10 warning signs and other related dementia disruptions in our daily life. Registration
Chula Vista residents can receive free compost at the next give-away scheduled for Saturday, March 25, from 8 a.m. to noon. This is a load-your-own event, while supplies last, held at the Otay Landfill, 1700 Maxwell Road. Be sure to bring buckets, containers, shovels and tarps and be ready to show proof of Chula Vista residency. One load per household.
Garden Club Judging and Market
The Bonita Valley Garden Club is hosting a two-day free event featuring judged arrangements and horticultural items as well as some beautiful garden items to purchase. On Saturday, March 25, from 12 to 5 p.m., and Sunday, March 26, from 10 a.m. to 4 p.m., the public is welcome to stop by the Bonita Sunnyside Library at 4375 Bonita Road.
Spring Fun for Seniors and their Young!
Grandparents are encouraged to bring their grandchildren to a Spring Breakfast and Egg Hunt
on Wednesday, March 29
, from 10:30 a.m. to 12:30 p.m.
Held at the Norman Park Senior Center, located at 270 F Street, breakfast will consist of pancakes and sausages followed by a fun egg hunt. Fee is $5 for Chula Vista residents and $6 for non-residents. It will be "egg-citing" for young and old!
St. Rose of Lima 5k
In the spirit of celebrating community, nurturing family time, and promoting good health, the St. Rose of Lima School is organizing a 5k Fun Run
to take place at Rohr Park on Sunday, April 2
. The run begins at 8 a.m.
with swag bags and a finisher medal for the first 1,000 registrants.
South Bay Earth Day
Go Green, Go Clean, Go Bike at South Bay Earth Day
on Saturday, April 8
, from 11 a.m. to 4 p.m.
Enjoy a family day at Bayside Park, located at 999 Bayside Parkway. Learn to compost, relax and renew with free yoga classes, meander through art exhibits and booths - even test drive an electric vehicle! There are free bike safety checks for those who bike to the event, discounted light bulbs for sale, free oil change kits, a beer garden featuring local breweries, organic food trucks and more. You won't want to miss this fun way to become more sustainable!
Celebrate food, wine and our libraries at the annual Chula Vista Public Library Foundation Bon Appétit event on Saturday, April 29! This lively event features wine tasting and restaurant sampling as well as both a live and silent auction with fabulous prizes. Held at the Otay Ranch Town Center food pavilion from 5 to 9 p.m., the event is strictly for ages 21 and over; no children are allowed. Purchase your tickets now - $45 per person - at any Chula Vista Public Library Branch, or at the door. All proceeds go to the Chula Vista Public Library Foundation and donations are tax deductible.
Animal Control: 476-2476
CLEAN Business Program:
Storm Water Hotline:
Waste, Recycling and
Solid Waste: 691-5122
Graffiti Hotline: 691-5198
Graffiti in progress: 9-1-1
Civic Branch: 691-5069
South Branch: 585-5755
Otay Ranch: 397-5740
Woman's Club: 409-1980
Heritage Center: 421-7032
Otay Center: 409-1999
Salt Creek Center:
Veterans Center: 691-5260
Land Development: 691-5024
Code Enforcement: 691-5280
City Attorney: 691-5037
City Clerk: 691-5041
City Manager: 691-5031
Relations & Special Events:
Mayor & Council
Report Crime (Dispatch):
City of Chula Vista, Office of Communications, 276 Fourth Avenue, Chula Vista, CA 91910